Juventus and One Tree Planted:

200 Trees for Every Goal

Diana Chaplin | November 1st, 2020 | 3 min read

Watch out sports fans, Juventus FC is about to make their biggest impact yet... for the planet! We're thrilled to share that starting with the kickoff on November 1st every goal scored by the Bianconeri will represent 200 new trees planted by the club in partnership with One Tree Planted. 

This intent confirms Juventus' contribution in the fight against climate change undertaken this season by joining the United Nations "Sports for Climate Action Framework" and "Climate Neutral Now" agreements. This also represents a further step in the sustainability path undertaken by the club to actively contribute to achieving the objectives of the UN 2030 Agenda for Sustainable Development

Now every time you hear that joyous exclamation of GOOOOOAAAAAALLLL during a Juventus game, rest assured knowing that 200 trees will be planted for every one. 

Reforestation for a Global Impact

While Juventus is an Italian professional football club, it was important to the team to make their reforestation impact global. So the trees will be planted across a variety of different projects throughout the world that we'll announce later in the season. 

Keep track of the schedule to watch the games and count the goals with us. 

Reforestation plays a vital role in recovering after deforestation and its negative effects for the environment, people, and wildlife. The trees we'll plant as a result of this campaign will help clean the air and water, sequester carbon, provide homes for biodiversity, restore the land after disasters such as forest fires, and make a positive social impact for local communities. The benefits are truly priceless, and we're ready to root for nature!

Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most

Plant Trees Where They're Needed Most

As the need for reforestation is global and ever-changing, we feature where trees are most needed now. For Treecember, we're planting trees that support a global forest fire recovery fund. Learn more

With your help, we will:

  • Reforest lands damaged by record-setting fires
  • Support healthy habitat for iconic biodiversity
  • Plant tree species that will help reduce future fire impact
  • This holiday season, we’re planting trees in areas around the world that have been severely affected by forest fires and aren't able to recover a healthy ecosystem on their own. The most common naturally-caused wildfires occur during droughts or dry weather, and under these circumstances, trees and other vegetation are converted to flammable fuel. Human-caused forest fires can be a result of various activities like unregulated slash and burn agriculture, equipment failure or engine sparks, and discarded cigarettes.

    After wildfires, reforestation is essential in areas where the fire intensity burned off available seed supply within the soil, and/or where there are not enough healthy trees still growing and producing new seeds nearby. Reforestation starts once professional assessments have been made to determine where human intervention would be the most ecologically beneficial. Help restore these vital ecosystems by planting a tree. 🌿
  • Every year, forest fires are increasing in size and severity, damaging vital ecosystems and creating a need for millions of trees. Some major consequences of forest fires include significant loss of wildlife, loss of vegetation, soil erosion, air pollution, and greenhouse gas emissions.

    With so much fire damage, reforestation is essential to catalyze the environmental recovery process. The trees are carefully planted to prevent invasive species from colonizing burn scars and restore quality habitat for native biodiversity. One Tree Planted is connecting with on-the-ground partners to establish viable reforestation projects when the recently affected regions are ready for planting. This fund will contribute to planting projects in British Columbia, Idaho, Ghana, Portugal, and beyond. Let's get to work! 🌲
  • A personalized tree certificate (see gallery) to say thanks for your donation. We'll also send you updates about this project, so you can track the impact your trees are having on the community and environment.
  • To maximize the impact of your donation, our partners on the ground will determine the most appropriate species of tree and shrubs. We only plant native tree species that will restore the local ecosystem, re-establish wildlife habitat, and reduce the likelihood of future fires.

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