One Tree Planted, Boomhi, and atlasGO Build a Creative Campaign to Launch a New Brand

Meaghan Weeden | March 2, 2021 | 6 min read


What do a reforestation nonprofit, a sustainably made sock, and a fitness app have in common? Trees, of course! When our partner Boomhi wanted to launch their sustainable brand in an exciting way, we knew just what to do: develop a fitness initiative that would get people out in the great outdoors, moving and staying healthy, and connecting in a fun + safe way while also gaining visibility around the launch of Boomhi.

Making Nature Accessible to Everyone

The creators of Boomhi previously developed a neuro-haptic technology and wove it
into specialized products that helped improve the quality of life for people with mobility
issues. After over 10 years of helping people move through life with less pain, they developed a sustainably made sock and launched their new brand, Boomhi, that connects the inherent value of their technology with positive environmental impact. Because we all know that healthy movement plays an important role in our enjoyment of the great outdoors.

Boomhi has developed a new neuro-haptic technology called Elevated Mind
Technology (EMT). This technology is a pattern that is woven into their socks. Contact
with this pattern triggers a neural response in the brain that help create feelings of joy,
happiness, and optimism. Pretty amazing, right?

So how could they get the word out about this awesome product and its sustainable impact? Cue partner One Tree Planted and AtlasGO, who proposed a Fit4Trees campaign to tangibly connect fitness with reforestation! Together, we created a user experience that leveraged our communities so that anyone could participate at no cost thanks to Boomhi as the sponsor for a combined total impact of 50,000 trees!

woman running
woman running

Engaging with the Community

Sponsoring the fit4trees campaign was a creative way for Boomhi to highlight their brand while planting trees with One Tree Planted and engaging thousands of people to enjoy COVID-safe activities in the great outdoors. People were invited to walk, hike, wheelchair, run, bike, swim, meditate, do yoga, garden, pick up trash, and dance to the tune of 50,000 trees. Here's how it worked: 

  • Participants were able to engage in a range of fitness activities via the atlasGO app. Each going at their own pace, within their abilities, and doing as much or as little as they liked.
  • Participants were encouraged to post "sweaty selfies" in the app, high five each other, and even engage in a little friendly competition via two primary teams.
  • The app experience was fully branded with a combined partnership, and shared across our social media channels and other communications.
  • Every activity added up towards the 50,000 trees goal, funded by Boomhi, and planted by us in the Pacific Northwest.
  • To increase engagement, everyone who participated was entered into a raffle with 100 Boomhi socks + 10 One Tree Planted t-shirts as prizes.
sweaty selfies

The Sweaty Stats

Here's how it all added up:

  • 2,306 active sweaty changemakers paricipated for over 67,416 hours
  • 242,700 kms traveled (That's 6 times around the world!)
  • 33,746 activities were submitted  
  • 2,735 selfies and pictures posted on the atlasGO app
  • 1,255 comments posted on the feed to motivate one another
  • 17,544 virtual (virus-free) high-fives

Positive Impact for Nature

The trees were planted primarily in Oregon and Washington state, benefitting ecosystems both on land and in the ocean. This conservation effort aims to support the endangered Southern Resident Orca whales, whose health and habitat depends on cleaner waterways and salmon populations - both of which trees enhance when planted along river riparian zones that feed into the ocean.

In addition to trees for the sake of coastal ecosystems, this project also helped to restore areas that have been damaged by the recent 2020 wildfire season, which burned over 1 million acres in Oregon alone.

A win for everyone

Thank you to Boomhi for making this campaign possible + for planting 50,000 trees with us in Oregon

Boomhi® are earth-friendly socks produced out of reclaimed plastic and embedded Elevated Mind Technology. They are dedicated to enhancing the human condition and giving back to the environment, creating a healthier climate, protecting biodiversity, and helping reforestation efforts around the world. Learn more about them here.

AtlasGO is a Benefit Corporation specialized in running virtual community engagement campaigns for Corporations and Nonprofit organizations. Throughout the campaign, they shared blogs, stories, newsletters, and hundreds of pictures on Social Media to showcase the initiative. Find more info about atlasGO here.

Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most

Plant Trees Where They're Needed Most

As the need for reforestation is global and ever-changing, we feature where trees are most needed now. For Treecember, we're planting trees that support a global forest fire recovery fund. Learn more

With your help, we will:

  • Reforest lands damaged by record-setting fires
  • Support healthy habitat for iconic biodiversity
  • Plant tree species that will help reduce future fire impact
  • This holiday season, we’re planting trees in areas around the world that have been severely affected by forest fires and aren't able to recover a healthy ecosystem on their own. The most common naturally-caused wildfires occur during droughts or dry weather, and under these circumstances, trees and other vegetation are converted to flammable fuel. Human-caused forest fires can be a result of various activities like unregulated slash and burn agriculture, equipment failure or engine sparks, and discarded cigarettes.

    After wildfires, reforestation is essential in areas where the fire intensity burned off available seed supply within the soil, and/or where there are not enough healthy trees still growing and producing new seeds nearby. Reforestation starts once professional assessments have been made to determine where human intervention would be the most ecologically beneficial. Help restore these vital ecosystems by planting a tree. 🌿
  • Every year, forest fires are increasing in size and severity, damaging vital ecosystems and creating a need for millions of trees. Some major consequences of forest fires include significant loss of wildlife, loss of vegetation, soil erosion, air pollution, and greenhouse gas emissions.

    With so much fire damage, reforestation is essential to catalyze the environmental recovery process. The trees are carefully planted to prevent invasive species from colonizing burn scars and restore quality habitat for native biodiversity. One Tree Planted is connecting with on-the-ground partners to establish viable reforestation projects when the recently affected regions are ready for planting. This fund will contribute to planting projects in British Columbia, Idaho, Ghana, Portugal, and beyond. Let's get to work! 🌲
  • A personalized tree certificate (see gallery) to say thanks for your donation. We'll also send you updates about this project, so you can track the impact your trees are having on the community and environment.
  • To maximize the impact of your donation, our partners on the ground will determine the most appropriate species of tree and shrubs. We only plant native tree species that will restore the local ecosystem, re-establish wildlife habitat, and reduce the likelihood of future fires.

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