Our Story

How it all started..

TIMELINE YEAR BY YEAR

2012

Working for Eco Products (the largest sustainable food packaging manufacturer in North America based in Boulder Colorado) running the sales for Canada - landing the Winter Olympics in British Columbia - pat on my shoulder - thanks...  I Attended a lot of sustainability conferences, meeting sustainability directors with all the "top dogs" and listening to how they want to be "more sustainable" but not often putting their money where their mouth is - hint - hint..

One day a big Fortune 500 company tells me they want to do more for the environment and are looking at new sustainable packaging options and reducing their fleet (reduction in travel) but they don't know what else they can do. 
I tell them - "Plant trees -  people don't realize how important trees are to the environment" blah, blah, blah with my ramblings to them. They say to me - "Matt, you should start that and we will be your first customer."

So the idea was formed - Matt Hill

2013

I register One Tree Planted in the State of Vermont (Green Mountain State) December 30th and end up having to file taxes for 1 day, So One Tree Planted had 1 full day to plant trees for 2013.

TRY AND BE LIGHT

People don't want to hear doom and gloom. People have become desensitized to all the scare tactics. People want to be inspired and make a difference and they don't want to get to a 30 year old website that is too technical and complicated talking about 20 tonnes of Co2. 

 

2014

We build the website and try and make it simple to navigate. Call reforestation organizations to understand their process and cost structures. UNEP Forestry division and many other great organizations.
Global Forest Watch launches the same time.
Small Farmers Alliance - Hugh Locke - they plant trees in Haiti - amazing organization and an organization that does amazing work, but more people need to know about.
Attend the Green Living Show in Toronto - largest consumer Green Show in North America to prove the model.

2015

We start to figure out our business model. The best part of progressing is people like our website.
We land Leesa Sleep, a new mattress company that that is selling gazillions of mattresses every month and wants to plant trees with us! Awesome! But we offer services that are not part of our business model and it blows up in our face.. well you live and learn 

PLANTING TREES IS ONE OF THE BEST THINGS YOU CAN DO FOR THE ENVIRONMENT

2016

We revamp the website and finally start to make headway. Our reforestation partnerships start to develop and we start to get more and more calls. 

Now things are looking like a real organization and we are putting together a strong team and process.

2017

We start to get some real traction and our donations start to increase

WTF?!!

WHERE'S THE FOREST?!!