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    Green Friday: An Eco-Friendly Alternative to Black Friday

    by Gabrielle Clawson November 16, 2023 3 min read

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    Black Friday's Eco-Friendly Alternative

    You've eaten the turkey (or tofurkey) and stuffing, and you’ve even taken a go at the dessert table. Now, for some people, this would be the perfect time to settle in and catch up with family and friends after a great meal. For others, this is the time to start planning all of Black Friday deals you want to take advantage of!

    We are all familiar with this infamous retail holiday, and it comes earlier and earlier each year. And we get the excitement: in this economy, we're all looking for any way to save a buck.

    While Black Friday is certainly great for finding amazing deals, this retail holiday isn’t so good for the environment. Many of the stores that promote Black Friday sales are major retailers that have a large carbon footprint. Black Friday deals also tend to promote fast fashion and consumerism, contributing to a sharp increase in waste around the holidays.

    In response to this, Green Friday was born. Started as way to raise awareness of the impact our shopping habits can have on the planet, Green Friday – or the ‘anti-Black Friday movement’ – is an event that promotes mindful shopping and environmental appreciation. Its core values include:

    • Putting down devices in favor of spending time outdoors
    • Enjoying time with friends and family
    • Giving, sharing and investing in worthwhile causes

    Don't worry, though: you can still do your holiday shopping on a budget while also promoting environmentalism and supporting sustainable businesses. Let’s go over some ways you can help the planet this Green Friday!


    Sometimes, the hardest part of shopping sustainably is finding businesses that back up their eco-friendly claims. We can help you with that! This holiday season, we have put together the ultimate Eco-Friendly Gift Guide to help you find the best sustainable gifts for everyone on your list. The best part? Every brand featured on the list supports reforestation.


    Etsy is a one stop shop for an incredible selection of handcrafted and customizable gifts created by small businesses around the world. Etsy also offsets 100% of their carbon emissions from packaging and shipping, so you can shop your list with a green conscience!


    Supporting small businesses makes holiday gift shopping a much more meaningful experience. When you purchase an item from a large corporation, you're making a tiny contribution to their bottom line. When you purchase an item from a small business, you are helping someone keep doing what they love while feeding their family, keeping the lights on, and giving back to the community.


    Instead of a material gift, give them an experience that they will remember for years to come! There are so many different experiences to choose from, including a massage, an annual pass to their favorite museum, local art or cooking classes, a planned camping trip, or even a membership to a national park or botanical garden!

    Give them the gift of knowledge

    Local bookstores are a great place to find meaningful gifts for loved ones while also being green and eco-friendly. Plus, supporting small businesses makes holiday gift shopping a much more meaningful experience. If you're looking for ideas, check out our list of the best books about climate change or best books about nature and trees.

    Plant a Tree On Their Behalf!

    Give the gift of trees this holiday season with our One Tree Planted Merch! With warm hoodies, soft heather tees, tree beanies, and more, they can demonstrate their sustainable values in cozy style. Every merch item sold plants a tree!

    Green Friday is a great way to shop holiday deals while still being environmentally friendly. Make it the best holiday season yet by giving your loved ones gifts that will make an impact for years to come.

    Looking for one last item to check-out with? Why not give the gift that keeps giving and gift a tree!

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    Gabrielle Clawson
    Gabrielle Clawson

    Gabrielle helps with fundraising and marketing, working with peer-to-peer fundraising as well as business fundraising. With experience in both women's rights and climate change organizations, she has a strong passion for non-profits and is excited to make an impact in the world through environmental change!