Green Friday: An Eco-Friendly Alternative to Black Friday

Gabrielle Clawson | November 17, 2022 | 4 min read

Black Friday's Eco-Friendly Alternative

We’ve eaten the turkey (or tofurkey) and stuffing, and we’ve even taken a go at the dessert table. Now, for some people, this would be the perfect time to settle in and catch up with family and friends after a great meal. For others, this is the time to grab a coat and hit those Black Friday deals!

We have all heard of this infamous retail holiday, and it comes earlier and earlier each year. But here’s something most of you probably didn’t know. Black Friday has a more sustainable friend that we rarely talk about: Green Friday!

While Black Friday is certainly great for finding amazing deals, this retail holiday isn’t so good for the environment. Many of the stores that promote Black Friday sales are major retailers that have a large carbon footprint. Black Friday also tends to promote fast fashion and consumerism, causing an increase in holiday waste.

In response to this, Green Friday was born. When you join the Green Friday Movement, you can still do your holiday shopping on a budget while also promoting environmentalism and supporting small businesses. Let’s go over some ways you can help the planet this Green Friday!

local bookstore

Shop at local bookstores

 Let’s face it: everyone loves to curl up with a good book — especially as we begin to enter the colder months. Local bookstores are a great place to find meaningful gifts for loved ones while also being green and eco-friendly. Plus, supporting small businesses makes holiday gift shopping a much more meaningful experience. If you're looking for ideas, check out our list of the best books about climate change or best books about nature and trees.

shop on etsy

Shop on Etsy

Over the years, Black Friday has morphed into a week-long event. While that typically means that online stores have tons of sales, the increased shipping rate that follows is bad news for the planet and carbon footprint. Fortunately for us, Etsy has thought of that! Etsy houses an array of small businesses with an emphasis on handcrafted and customizable gifts. Etsy also offsets 100% of their carbon emissions from packaging and shipping, so you can shop all of the deals with a green conscience!

sustainable business

Shop at sustainable businesses

Sometimes, the hardest part of shopping sustainably is finding businesses that have the same eco-friendly beliefs. Luckily, we’ve already thought of that! This holiday season, we have put together the ultimate Eco-Friendly Gift Guide to help you find the best sustainable brands and gifts for everyone on your gift. Take it a step further by shopping at local sustainable businesses near you!

art classes

Gift an experience

Instead of giving someone you love something material, gift them with memories that will last a lifetime! There are so many different experiences to choose from, including a massage, an annual pass to their favorite museum, local art or cooking classes, a planned camping trip, or even a membership to a local national park or botanical garden!

kids playing in woods

Buy 1 Get 1 Tree with One Tree Planted

Give the gift of trees this holiday season with our one tree planted One Tree Planed Merch! We want to give you a way to shop green this holiday season, and let’s face it: there isn’t anything greener or more eco-friendly than planting trees! When you shop our merch this Green Friday, you can enjoy the ultimate BOGO sale: Buy One, Get One Tree! 


Green Friday is a great way to shop holiday deals while still being environmentally friendly. Make it the best holiday season yet by giving your loved ones gifts that will make an impact for years to come.

Looking for one last quick item to check-out with? Why not give the gift that keeps giving and gift a tree!

Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most

Plant Trees Where They're Needed Most

As the need for reforestation is global and ever-changing, we feature where trees are most needed now. For Treecember, we're planting trees that support a global forest fire recovery fund. Learn more

With your help, we will:

  • Reforest lands damaged by record-setting fires
  • Support healthy habitat for iconic biodiversity
  • Plant tree species that will help reduce future fire impact
  • This holiday season, we’re planting trees in areas around the world that have been severely affected by forest fires and aren't able to recover a healthy ecosystem on their own. The most common naturally-caused wildfires occur during droughts or dry weather, and under these circumstances, trees and other vegetation are converted to flammable fuel. Human-caused forest fires can be a result of various activities like unregulated slash and burn agriculture, equipment failure or engine sparks, and discarded cigarettes.

    After wildfires, reforestation is essential in areas where the fire intensity burned off available seed supply within the soil, and/or where there are not enough healthy trees still growing and producing new seeds nearby. Reforestation starts once professional assessments have been made to determine where human intervention would be the most ecologically beneficial. Help restore these vital ecosystems by planting a tree. 🌿
  • Every year, forest fires are increasing in size and severity, damaging vital ecosystems and creating a need for millions of trees. Some major consequences of forest fires include significant loss of wildlife, loss of vegetation, soil erosion, air pollution, and greenhouse gas emissions.

    With so much fire damage, reforestation is essential to catalyze the environmental recovery process. The trees are carefully planted to prevent invasive species from colonizing burn scars and restore quality habitat for native biodiversity. One Tree Planted is connecting with on-the-ground partners to establish viable reforestation projects when the recently affected regions are ready for planting. This fund will contribute to planting projects in British Columbia, Idaho, Ghana, Portugal, and beyond. Let's get to work! 🌲
  • A personalized tree certificate (see gallery) to say thanks for your donation. We'll also send you updates about this project, so you can track the impact your trees are having on the community and environment.
  • To maximize the impact of your donation, our partners on the ground will determine the most appropriate species of tree and shrubs. We only plant native tree species that will restore the local ecosystem, re-establish wildlife habitat, and reduce the likelihood of future fires.

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