What Is Greenwashing?
Learn how to avoid it while making an impact
Understanding Greenwashing
Greenwashing refers to deceptive marketing tactics that are used by companies to give the impression that their products or practices are environmentally friendly when, in reality, they may be harmful to the environment.
These marketing tactics involve using misleading language, imagery, or symbols to suggest that a company or its products are greener and more sustainable than they actually are.
This phenomenon can mislead consumers into making choices that they believe are eco-conscious, but really aren’t — and can undermine genuine efforts to promote sustainability.
Examples of Greenwashing
- Unsubstantiated Claims
- Vague Terminology
- Hidden Trade-Offs
- Misleading Packaging
- Inflated Environmental Benefits
Learn more about how your business can avoid greenwashing by signing up for our business newsletter and gaining access to this resource.
Gain Access to this Resource
Learn how to avoid it while making an impact
Understanding Greenwashing
Greenwashing refers to deceptive marketing tactics that are used by companies to give the impression that their products or practices are environmentally friendly when, in reality, they may be harmful to the environment.
These marketing tactics involve using misleading language, imagery, or symbols to suggest that a company or its products are greener and more sustainable than they actually are.
This phenomenon can mislead consumers into making choices that they believe are eco-conscious, but really aren’t — and can undermine genuine efforts to promote sustainability.
Examples of Greenwashing
- Unsubstantiated Claims
- Vague Terminology
- Hidden Trade-Offs
- Misleading Packaging
- Inflated Environmental Benefits
Learn more about how your business can avoid greenwashing by signing up for our business newsletter and gaining access to this resource.