Plant Trees
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Stay up to date on major announcements, exciting collaborations, and more.Visit our Newsroom
We make it simple for anyone to plant trees, and together we can make an incredible impact. Learn more
Get Involved
Become a business partner to improve your company’s sustainability initiatives and make an impact. Learn more
See how your support and leadership can help us fund reforestation efforts across the globe. Learn more
Learn
Read about stories from the field, interesting facts about trees and get your healthy dose of nature. Visit our blog
Comprised of lesson plans, learning modules, resources, and activities, our T.R.E.E.S. School Program is the perfect addition to your curriculum. Learn more
Shop
Our fan-favorite Reforestation T-Shirt. Wear it with pride to show your support of reforesting our planet, one tree at a time. Shop now
Give the gift that lasts a lifetime! Choose an image, write your personalized message and select a delivery date to gift a tree. Gift a tree
What Is Greenwashing?
Learn how to avoid it while making an impact
Understanding Greenwashing
Greenwashing refers to deceptive marketing tactics that are used by companies to give the impression that their products or practices are environmentally friendly when, in reality, they may be harmful to the environment.
These marketing tactics involve using misleading language, imagery, or symbols to suggest that a company or its products are greener and more sustainable than they actually are.
This phenomenon can mislead consumers into making choices that they believe are eco-conscious, but really aren’t — and can undermine genuine efforts to promote sustainability.
Examples of Greenwashing
- Unsubstantiated Claims
- Vague Terminology
- Hidden Trade-Offs
- Misleading Packaging
- Inflated Environmental Benefits
Learn more about how your business can avoid greenwashing by signing up for our business newsletter and gaining access to this resource.
SIGN UP FOR OUR BUSINESS NEWSLETTER AND GAIN ACCESS TO THIS RESOURCE
Learn how to avoid it while making an impact
Understanding Greenwashing
Greenwashing refers to deceptive marketing tactics that are used by companies to give the impression that their products or practices are environmentally friendly when, in reality, they may be harmful to the environment.
These marketing tactics involve using misleading language, imagery, or symbols to suggest that a company or its products are greener and more sustainable than they actually are.
This phenomenon can mislead consumers into making choices that they believe are eco-conscious, but really aren’t — and can undermine genuine efforts to promote sustainability.
Examples of Greenwashing
- Unsubstantiated Claims
- Vague Terminology
- Hidden Trade-Offs
- Misleading Packaging
- Inflated Environmental Benefits
Learn more about how your business can avoid greenwashing by signing up for our business newsletter and gaining access to this resource.