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Stay up to date on major announcements, exciting collaborations, and more.Visit our Newsroom
We make it simple for anyone to plant trees, and together we can make an incredible impact. Learn more
Stay up to date on major announcements, exciting collaborations, and more.Visit our Newsroom
We make it simple for anyone to plant trees, and together we can make an incredible impact. Learn more
Become a business partner to improve your company’s sustainability initiatives and make an impact. Learn more
See how your support and leadership can help us fund reforestation efforts across the globe. Learn more
Become a business partner to improve your company’s sustainability initiatives and make an impact. Learn more
See how your support and leadership can help us fund reforestation efforts across the globe. Learn more
Read about stories from the field, interesting facts about trees and get your healthy dose of nature. Visit our blog
Comprised of lesson plans, learning modules, resources, and activities, our T.R.E.E.S. School Program is the perfect addition to your curriculum. Learn more
Read about stories from the field, interesting facts about trees and get your healthy dose of nature. Visit our blog
Comprised of lesson plans, learning modules, resources, and activities, our T.R.E.E.S. School Program is the perfect addition to your curriculum. Learn more
Our fan-favorite Reforestation T-Shirt. Wear it with pride to show your support of reforesting our planet, one tree at a time. Shop now
Give the gift that lasts a lifetime! Choose an image, write your personalized message and select a delivery date to gift a tree. Gift a tree
Our fan-favorite Reforestation T-Shirt. Wear it with pride to show your support of reforesting our planet, one tree at a time. Shop now
Give the gift that lasts a lifetime! Choose an image, write your personalized message and select a delivery date to gift a tree. Gift a tree
What do a reforestation nonprofit, a sustainably made sock, and a fitness app have in common? Trees, of course! When our partner Boomhi wanted to launch their sustainable brand in an exciting way, we knew just what to do: develop a fitness initiative that would get people out in the great outdoors, moving and staying healthy, and connecting in a fun + safe way while also gaining visibility around the launch of Boomhi.
The creators of Boomhi previously developed a neuro-haptic technology and wove it
into specialized products that helped improve the quality of life for people with mobility
issues. After over 10 years of helping people move through life with less pain, they developed a sustainably made sock and launched their new brand, Boomhi, that connects the inherent value of their technology with positive environmental impact. Because we all know that healthy movement plays an important role in our enjoyment of the great outdoors.
Boomhi has developed a new neuro-haptic technology called Elevated Mind
Technology (EMT). This technology is a pattern that is woven into their socks. Contact
with this pattern triggers a neural response in the brain that help create feelings of joy,
happiness, and optimism. Pretty amazing, right?
So how could they get the word out about this awesome product and its sustainable impact? Cue partner One Tree Planted and AtlasGO, who proposed a Fit4Trees campaign to tangibly connect fitness with reforestation! Together, we created a user experience that leveraged our communities so that anyone could participate at no cost thanks to Boomhi as the sponsor for a combined total impact of 50,000 trees!
Sponsoring the fit4trees campaign was a creative way for Boomhi to highlight their brand while planting trees with One Tree Planted and engaging thousands of people to enjoy COVID-safe activities in the great outdoors. People were invited to walk, hike, wheelchair, run, bike, swim, meditate, do yoga, garden, pick up trash, and dance to the tune of 50,000 trees. Here's how it worked:
Here's how it all added up:
The trees were planted primarily in Oregon and Washington state, benefitting ecosystems both on land and in the ocean. This conservation effort aims to support the endangered Southern Resident Orca whales, whose health and habitat depends on cleaner waterways and salmon populations - both of which trees enhance when planted along river riparian zones that feed into the ocean.
In addition to trees for the sake of coastal ecosystems, this project also helped to restore areas that have been damaged by the recent 2020 wildfire season, which burned over 1 million acres in Oregon alone.
Thank you to Boomhi for making this campaign possible + for planting 50,000 trees with us in Oregon!
Boomhi® are earth-friendly socks produced out of reclaimed plastic and embedded Elevated Mind Technology. They are dedicated to enhancing the human condition and giving back to the environment, creating a healthier climate, protecting biodiversity, and helping reforestation efforts around the world. Learn more about them here.
AtlasGO is a Benefit Corporation specialized in running virtual community engagement campaigns for Corporations and Nonprofit organizations. Throughout the campaign, they shared blogs, stories, newsletters, and hundreds of pictures on Social Media to showcase the initiative. Find more info about atlasGO here.
Meaghan works to share our story far and wide, manages our blog calendar, coordinates with the team on projects + campaigns, and ensures our brand voice is reflected across channels. With a background in communications and an education in environmental conservation, she is passionate about leveraging her creativity to help the environment!
06/05/2024 by One Tree Planted
01/05/2024 by One Tree Planted
01/04/2024 by One Tree Planted
27/01/2023 by Meaghan Weeden
17/01/2023 by Meaghan Weeden