Watch out sports fans, Juventus FC is about to make their biggest impact yet... for the planet! We're thrilled to share that starting with the kickoff on November 1st every goal scored by the Bianconeri will represent 200 new trees planted by the club in partnership with One Tree Planted. 

This intent confirms Juventus' contribution in the fight against climate change undertaken this season by joining the United Nations "Sports for Climate Action Framework" and "Climate Neutral Now" agreements. This also represents a further step in the sustainability path undertaken by the club to actively contribute to achieving the objectives of the UN 2030 Agenda for Sustainable Development. 

Now every time you hear that joyous exclamation of GOOOOOAAAAAALLLL during a Juventus game, rest assured knowing that 200 trees will be planted for every one. 

Reforestation for a Global Impact

While Juventus is an Italian professional football club, it was important to the team to make their reforestation impact global. So the trees will be planted across a variety of different projects throughout the world that we'll announce later in the season. 

Keep track of the schedule to watch the games and count the goals with us. 

Reforestation plays a vital role in recovering after deforestation and its negative effects for the environment, people, and wildlife. The trees we'll plant as a result of this campaign will help clean the air and water, sequester carbon, provide homes for biodiversity, restore the land after disasters such as forest fires, and make a positive social impact for local communities. The benefits are truly priceless, and we're ready to root for nature!