Farm Rio & Levi's Collaborate on a New Collection with Impact

Ciara DiVita | November 20, 2020 | 2 min read

HOW TWO TOP FASHION BRANDS ARE MAKING A POSITIVE ENVIRONMENTAL IMPACT

More and more modern consumers are making fashion purchases with the environment in mind. Shoppers want more than just quality, often looking for products and brands that align with their personal values. A 2015 Nielsen Report found that 66% of consumers were willing to pay extra for products from sustainable brands, while an even higher 73% of Millennials said the same thing.

Our business partner, FARM Rio — Brazil’s most beloved clothing and lifestyle brand — is “guided by nature.” And when they opened their flagship store in SoHo, Manhattan in 2019, they joined forces with us to help recover endangered forest ecosystems and protect the fresh water supply in Brazil.

GUIDED BY NATURE

Nature has been the company’s greatest inspiration since its inception 23 years ago, which is why they believe it’s their duty to help protect IT, give back to the environment, and help recover endangered forest ecosystems like those found in the Amazon rainforest, the largest Brazilian biome. They also wanted to make it simple for their customers to join them in their mission.

FARM Rio has made it easier than ever for customers to shop knowing their purchase will have a positive impact. The brand has expanded its tree planting initiative and will now be planting 1,000 trees per day with us! To date, FARM Rio has donated 44,455 trees to One Tree Planted, with plans to plant more than 140,000 trees in the Amazon and the Atlantic forest by the end of the year. 

farm rio and levi's

Photo Credit: L'Officiel

A COMMITMENT TO SUSTAINABILITY

We’re thrilled to have such a dedicated, and stylish, partner on board with us! I mean, have you seen the bright and bold prints from FARM Rio? Their latest partnership with Levi’s is stunning and full of color! The two collaborated to establish 10 iconic feminine pieces, including trucker jackets, jeans, t-shirts, denim shorts, jumpsuits, and sweatshirts. Each garment features dedicated prints of tropical and vivid Brazilian nature icons to ground us in the beauty of the present while remembering the future worth preserving.

Part of this amazing collection is that FARM Rio and Levi’s will be planting 14,000 native trees for preserving and restoring the Brazilian forests. By planting trees in the Amazon rainforest, they’re not only helping to provide and conserve the habitat for jaguars, birds, and hundreds of other species, they’re recovering previously depleted land and enriching its soil with nutrients. It also provides jobs for hundreds of farming families.

FARM Rio is a fashion-forward, inspiring brand, and we’re so lucky to have them as part of the One Tree Planted family. We’re looking forward to this partnership’s continued success, as we plant thousands of trees before the end of the year, and gear up for an even more impactful year in 2021. 

Cover Photo Credit: Levi

Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most

Plant Trees Where They're Needed Most

As the need for reforestation is global and ever-changing, we feature where trees are most needed now. Today, we're raising funds to jumpstart forest fire recovery in British Columbia. Learn more

With your help, we will:

  • Restore landscapes damaged by a historic season of wildfires
  • Create habitat for iconic biodiversity like the moose and grizzly bear
  • Support old-growth management areas to maintain complex ecosystems
  • This reforestation initiative is helping to restore the landscape in British Columbia after the Hanceville fire burned over 590,000 acres in 2017 and natural regeneration has not occurred. The fire has impacted the forest, soils, riparian ecosystems, wildlife, and water quality. Local indigenous communities have seen their ability to hunt and gather food drastically altered. But your support will go a long way! The goal of planting trees here is to not only re-establish a healthy forest, but also to plant species that will be resilient in the face of climate change. Thank you so much for your support of healthy forests! 🌲
  • Planting trees will catalyze the process of returning the area to a forested state. Newly planted trees will begin the process of sequestering atmospheric carbon, and over time improve the hydrological benefits of the forest. The ecosystems that have been greatly simplified by extreme fire conditions will once again become complex ecosystems, This project will also create habitat for many local wildlife species including mule deer, moose, black and grizzly bear, wolves, sandhill cranes, various raptors, songbirds, and small mammals.
  • A personalized tree certificate (see gallery) to say thanks for your donation. We'll also send you updates about this project, so you can track the impact your trees are having on the community and environment.
  • B.C.'s rich forest diversity includes more than 40 different species of native trees, with some of Canada’s most interesting and valuable tree species. In this project, we made efforts to maximize species diversity, including the following species: Douglas-fir, lodgepole pine, hybrid spruce, ponderosa pine, trembling aspen.

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