Farm Rio & Levi's Collaborate on a New Collection with Impact

Ciara DiVita | November 20, 2020 | 2 min read

HOW TWO TOP FASHION BRANDS ARE MAKING A POSITIVE ENVIRONMENTAL IMPACT

More and more modern consumers are making fashion purchases with the environment in mind. Shoppers want more than just quality, often looking for products and brands that align with their personal values. A 2015 Nielsen Report found that 66% of consumers were willing to pay extra for products from sustainable brands, while an even higher 73% of Millennials said the same thing.

Our business partner, FARM Rio — Brazil’s most beloved clothing and lifestyle brand — is “guided by nature.” And when they opened their flagship store in SoHo, Manhattan in 2019, they joined forces with us to help recover endangered forest ecosystems and protect the fresh water supply in Brazil.

GUIDED BY NATURE

Nature has been the company’s greatest inspiration since its inception 23 years ago, which is why they believe it’s their duty to help protect IT, give back to the environment, and help recover endangered forest ecosystems like those found in the Amazon rainforest, the largest Brazilian biome. They also wanted to make it simple for their customers to join them in their mission.

FARM Rio has made it easier than ever for customers to shop knowing their purchase will have a positive impact. The brand has expanded its tree planting initiative and will now be planting 1,000 trees per day with us! To date, FARM Rio has donated 44,455 trees to One Tree Planted, with plans to plant more than 140,000 trees in the Amazon and the Atlantic forest by the end of the year. 

farm rio and levi's

Photo Credit: L'Officiel

A COMMITMENT TO SUSTAINABILITY

We’re thrilled to have such a dedicated, and stylish, partner on board with us! I mean, have you seen the bright and bold prints from FARM Rio? Their latest partnership with Levi’s is stunning and full of color! The two collaborated to establish 10 iconic feminine pieces, including trucker jackets, jeans, t-shirts, denim shorts, jumpsuits, and sweatshirts. Each garment features dedicated prints of tropical and vivid Brazilian nature icons to ground us in the beauty of the present while remembering the future worth preserving.

Part of this amazing collection is that FARM Rio and Levi’s will be planting 14,000 native trees for preserving and restoring the Brazilian forests. By planting trees in the Amazon rainforest, they’re not only helping to provide and conserve the habitat for jaguars, birds, and hundreds of other species, they’re recovering previously depleted land and enriching its soil with nutrients. It also provides jobs for hundreds of farming families.

FARM Rio is a fashion-forward, inspiring brand, and we’re so lucky to have them as part of the One Tree Planted family. We’re looking forward to this partnership’s continued success, as we plant thousands of trees before the end of the year, and gear up for an even more impactful year in 2021. 

Cover Photo Credit: Levi

Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most

Plant Trees Where They're Needed Most

As the need for reforestation is global and ever-changing, we feature where trees are most needed now. This project is currently supporting AFR100, the African Forest Landscape Initiative. Learn more

With your help, we will:

  • Provide jobs to minimize poverty in local communities
  • Improve climate change resilience & mitigation
  • Restore forest cover to improve food security
  • Africa is home to the world's second-largest tropical rainforest. The Congo Basin is home to 60% of the continent's biodiversity. However, unfortunately, Africa is alarmingly at risk due to the current deforestation rate - which is 4 times the global deforestation rate. Not only does this threaten the livelihoods of its local communities, but it also affects the planet as a whole.
    Thanks to AFR100, Africa is on a mission to reverse these trends and restore 100 million hectares of land by 2030. This country-led effort will bring 100 million hectares of land in Africa into restoration by 2030. This initiative aims to accelerate restoration to enhance food security, increase climate change resilience and mitigation and combat rural poverty. This includes 32 participating countries in Africa, along with local communities, national governments, public and private sector partners, and international development programs.
  • Planting trees in Africa reaps multiple benefits! Notably, reforestation here will help to add nutrients to the soil and control erosion, minimize poverty within local communities through the creation of jobs, and improve food security by feeding impoverished families through the planting of fruit trees. Ultimately, added forest cover in this region will diminish pressure on remaining forests, allowing for biodiversity to flourish and ultimately helping with the global climate crisis.
  • A personalized tree certificate (see gallery) to say thanks for your donation. We'll also send you updates about this project, so you can track the impact your trees are having on the community and environment.
  • We will plant an array of indigenous tree species throughout Africa, such as Senegalia polyacantha, Faidherbia albida, Albizia adianthifolia, Persea americana, Calliandra calothyrsus, Macadamia spp., shea, and mahogany. Fruit trees will also be planted, which include mango, orange, tangerine, avocado, apple, guava, and Brazil nut.

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