One Tree Planted Partners with Lenzing to Define a New Standard for Sustainable Fashion

One Tree Planted | April 2, 2021 | 2 min read

IAccording to CNN, 80% of all clothing is landfilled or incinerated, which creates a massive build-up of waste. Inexpensive clothes mass-produced at a very low cost, known as the fast fashion industry, is one of the main contributors to pollution. There’s an overwhelming consumption problem in fashion, which results in harmful impacts on the environment, those working to manufacture clothing, and ultimately consumers' wallets.

As the threat of climate change remains ever-present, consumers are looking for ways to make their lives and daily practices, such as shopping, more sustainable. This is why we are delighted to have partnered with Lenzing and Tencel, an environmentally responsible company creating branded Lyocell and Modal fibers. These fibers help to maintain the environmental balance by being integrated into nature’s cycle.

The fibers originate from the renewable raw material wood, created by photosynthesis. The certified biobased fibers are manufactured using an environmentally responsible production process to eventually create a product that is durable, comfortable, and fully compostable! How incredible is that?

How Lenzing Supports One Tree Planted

Our partnership with Lenzing came about after the devastating California wildfires in 2019, which resulted in 876,000 acres of forests burned and damaged. Lenzing and Tencel have leaned into the power of social media to support reforestation efforts with a few different campaigns. First, they donated one tree for every five likes or 10 shares on their social media. During the past holiday season, Tencel launched a #12DaysofGiving online sweepstakes. For every submission, Tencel pledged to plant one tree - up to 10,000 trees!

Tencel also offers a 1:1 model - one tree is planted for every purchase of a product with Tencel branded Lyocell and Modal fibers. The company also has matched each retail partner’s donation of a minimum of 1,000 trees. Thanks to our ongoing partnership, over 16,000 trees have been planted with another 10,000 scheduled for planting this year.

yosemite valley burn scar

A portion of this donation has been applied to a reforestation project in the Yosemite Valley of California in order to support forest fire restoration after the Ferguson Fire that occurred in the summer of 2018 and burned over 96,000 acres. The overall initiative, with Lenzing as a contributor, planted a total of 115,000 trees across 875 acres, in an area located immediately west of the community of Yosemite West and roughly surrounded otherwise by Yosemite National Park and Sierra National Forest.

yosemite valley tree planter

In addition to planting trees with us, Lenzing has demonstrated their commitment to sustainability by:

  • Operating in line with three strategic principles within the context of its “Naturally positive” sustainability strategy: partnering for change, advancing circularity and greening the value chain
  • Eetting an ambitious science-based target (SBT) for a 50 percent reduction in CO2-emissions per ton of pulp and fiber sold by 2030 and aiming to be carbon neutral by 2050,
  • Introducing the first TENCEL™ branded CarbonNeutral® fibers in September 2020, 
  • Aiming to manufacture staple fibers on an industrial scale containing up to 50 percent recycled material by the year 2025
  • Launching a digital platform in 2020 in cooperation with TextileGenesis™ to enable the traceability of textiles, from the fiber to all stages of production and distribution, and more!
lenzing values

It has truly been an honor to work with such an amazing and environmentally ethical company that values trees, wildlife, and land protection just as much as we do. We’re looking forward to our partnership's continued success in protecting and rebuilding our forests together.  

Looking to do your part? Consider planting a tree with us today!

Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most

Plant Trees Where They're Needed Most

As the need for reforestation is global and ever-changing, we feature where trees are most needed now. For Treecember, we're planting trees that support a global forest fire recovery fund. Learn more

With your help, we will:

  • Reforest lands damaged by record-setting fires
  • Support healthy habitat for iconic biodiversity
  • Plant tree species that will help reduce future fire impact
  • This holiday season, we’re planting trees in areas around the world that have been severely affected by forest fires and aren't able to recover a healthy ecosystem on their own. The most common naturally-caused wildfires occur during droughts or dry weather, and under these circumstances, trees and other vegetation are converted to flammable fuel. Human-caused forest fires can be a result of various activities like unregulated slash and burn agriculture, equipment failure or engine sparks, and discarded cigarettes.

    After wildfires, reforestation is essential in areas where the fire intensity burned off available seed supply within the soil, and/or where there are not enough healthy trees still growing and producing new seeds nearby. Reforestation starts once professional assessments have been made to determine where human intervention would be the most ecologically beneficial. Help restore these vital ecosystems by planting a tree. 🌿
  • Every year, forest fires are increasing in size and severity, damaging vital ecosystems and creating a need for millions of trees. Some major consequences of forest fires include significant loss of wildlife, loss of vegetation, soil erosion, air pollution, and greenhouse gas emissions.

    With so much fire damage, reforestation is essential to catalyze the environmental recovery process. The trees are carefully planted to prevent invasive species from colonizing burn scars and restore quality habitat for native biodiversity. One Tree Planted is connecting with on-the-ground partners to establish viable reforestation projects when the recently affected regions are ready for planting. This fund will contribute to planting projects in British Columbia, Idaho, Ghana, Portugal, and beyond. Let's get to work! 🌲
  • A personalized tree certificate (see gallery) to say thanks for your donation. We'll also send you updates about this project, so you can track the impact your trees are having on the community and environment.
  • To maximize the impact of your donation, our partners on the ground will determine the most appropriate species of tree and shrubs. We only plant native tree species that will restore the local ecosystem, re-establish wildlife habitat, and reduce the likelihood of future fires.

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