Felix Mobile:

The Telco with Green Values

One Tree Planted | March 10, 2021 | 2 min read

In late 2020, the seed of felix was planted in Australia by a close-knit team of humans at TPG Telecom who came together with one mission in mind: to offer a mobile phone service that would do better by their people, and just as importantly, the planet too.
Offering one simple plan, the digital-only subscription is reducing its footprint in more ways than one.

After discovering that mobile phone plans in Australia contribute over 1,000,000+ tonnes of CO2 per year, which is the same as 386,000 passenger cars being on the road for a year, the Felix Mobile team knew they had to offer something better.

So, they came up with a plan. To do right by their customers by doing right by the planet. They do this by offering one plan at one affordable price, being digital all the way, by pushing the boundaries on what a mobile service can offer and always keeping the planet front of mind.

Guided by nature, felix is proud to be:

  • Planting trees on behalf of every customer monthly through One Tree Planted
  • Certified carbon neutral through Australian government-backed initiative, Climate Active
  • The first telco brand in Australia to be powered by 100% renewable electricity 
planting polylepis seedling andes

PLANTING TREES WORLDWIDE

Their mission? To plant one million trees around the world in the places that need it the most, with their tree planting journey kickstarting at launch when they donated 15,000 seedlings to local nurseries in Australia to help with the recovery efforts of the devastating bushfires in 2019.

Further to that, for just having an active felix subscription, they’re contributing one tree per customer for each month they’re active to ensure that thousands of trees are planted per year through One Tree Planted. felix’s chosen project for 2020 was the mangroves of Sarangani Bay and Tambobo Bay in The Philippines, where the area used to be covered by over 500,000 hectares of mangroves, but over the last century has dramatically declined to less than half of that.

In 2021, felix is focusing on planting trees in the wonderful Polylepis forests of The Andes, South America where the trees planted will help restore wetlands, safeguard existing forest, and protect critical Amazon headwaters.

polylepis forest andes

REDUCING EMISSIONS

But it doesn’t stop there. The data centres and network that power their phones use electricity which causes carbon emissions. It is so significant that being powered by 100% renewable electricity was also extremely important to the felix team at launch.

They achieve this by purchasing renewable electricity certificates (also known as RECs) in Australia to cover the power used in providing the service, and at the same time invest in certified carbon offset projects to offset all remaining emissions caused by the running of the network and the emissions caused by the day-to-day running of the business. This ultimately reduces the amount of harmful greenhouse gases that are released, while leaving more fossil fuels in the ground, unburned.

Felix mobile is an inspiring new brand, who is changing up the way we all view telco and we are excited to help them make a positive impact by planting trees!

Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most
Plant Trees Where They're Needed Most

Plant Trees Where They're Needed Most

As the need for reforestation is global and ever-changing, we feature where trees are most needed now. For Treecember, we're planting trees that support a global forest fire recovery fund. Learn more

With your help, we will:

  • Reforest lands damaged by record-setting fires
  • Support healthy habitat for iconic biodiversity
  • Plant tree species that will help reduce future fire impact
  • This holiday season, we’re planting trees in areas around the world that have been severely affected by forest fires and aren't able to recover a healthy ecosystem on their own. The most common naturally-caused wildfires occur during droughts or dry weather, and under these circumstances, trees and other vegetation are converted to flammable fuel. Human-caused forest fires can be a result of various activities like unregulated slash and burn agriculture, equipment failure or engine sparks, and discarded cigarettes.

    After wildfires, reforestation is essential in areas where the fire intensity burned off available seed supply within the soil, and/or where there are not enough healthy trees still growing and producing new seeds nearby. Reforestation starts once professional assessments have been made to determine where human intervention would be the most ecologically beneficial. Help restore these vital ecosystems by planting a tree. 🌿
  • Every year, forest fires are increasing in size and severity, damaging vital ecosystems and creating a need for millions of trees. Some major consequences of forest fires include significant loss of wildlife, loss of vegetation, soil erosion, air pollution, and greenhouse gas emissions.

    With so much fire damage, reforestation is essential to catalyze the environmental recovery process. The trees are carefully planted to prevent invasive species from colonizing burn scars and restore quality habitat for native biodiversity. One Tree Planted is connecting with on-the-ground partners to establish viable reforestation projects when the recently affected regions are ready for planting. This fund will contribute to planting projects in British Columbia, Idaho, Ghana, Portugal, and beyond. Let's get to work! 🌲
  • A personalized tree certificate (see gallery) to say thanks for your donation. We'll also send you updates about this project, so you can track the impact your trees are having on the community and environment.
  • To maximize the impact of your donation, our partners on the ground will determine the most appropriate species of tree and shrubs. We only plant native tree species that will restore the local ecosystem, re-establish wildlife habitat, and reduce the likelihood of future fires.

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