Felix Mobile:

The Telco with Green Values

One Tree Planted | March 10, 2021 | 2 min read

In late 2020, the seed of felix was planted in Australia by a close-knit team of humans at TPG Telecom who came together with one mission in mind: to offer a mobile phone service that would do better by their people, and just as importantly, the planet too.
Offering one simple plan, the digital-only subscription is reducing its footprint in more ways than one.

After discovering that mobile phone plans in Australia contribute over 1,000,000+ tonnes of CO2 per year, which is the same as 386,000 passenger cars being on the road for a year, the Felix Mobile team knew they had to offer something better.

So, they came up with a plan. To do right by their customers by doing right by the planet. They do this by offering one plan at one affordable price, being digital all the way, by pushing the boundaries on what a mobile service can offer and always keeping the planet front of mind.

Guided by nature, felix is proud to be:

  • Planting trees on behalf of every customer monthly through One Tree Planted
  • Certified carbon neutral through Australian government-backed initiative, Climate Active
  • The first telco brand in Australia to be powered by 100% renewable electricity 
planting polylepis seedling andes

PLANTING TREES WORLDWIDE

Their mission? To plant one million trees around the world in the places that need it the most, with their tree planting journey kickstarting at launch when they donated 15,000 seedlings to local nurseries in Australia to help with the recovery efforts of the devastating bushfires in 2019.

Further to that, for just having an active felix subscription, they’re contributing one tree per customer for each month they’re active to ensure that thousands of trees are planted per year through One Tree Planted. felix’s chosen project for 2020 was the mangroves of Sarangani Bay and Tambobo Bay in The Philippines, where the area used to be covered by over 500,000 hectares of mangroves, but over the last century has dramatically declined to less than half of that.

In 2021, felix is focusing on planting trees in the wonderful Polylepis forests of The Andes, South America where the trees planted will help restore wetlands, safeguard existing forest, and protect critical Amazon headwaters.

polylepis forest andes

REDUCING EMISSIONS

But it doesn’t stop there. The data centres and network that power their phones use electricity which causes carbon emissions. It is so significant that being powered by 100% renewable electricity was also extremely important to the felix team at launch.

They achieve this by purchasing renewable electricity certificates (also known as RECs) in Australia to cover the power used in providing the service, and at the same time invest in certified carbon offset projects to offset all remaining emissions caused by the running of the network and the emissions caused by the day-to-day running of the business. This ultimately reduces the amount of harmful greenhouse gases that are released, while leaving more fossil fuels in the ground, unburned.

Felix mobile is an inspiring new brand, who is changing up the way we all view telco and we are excited to help them make a positive impact by planting trees!

Longleaf Pine Main Image
Longleaf Pine Restoration
Longleaf Pine Tree Planter
Plant Trees Where They're Needed Most
Longleaf Pine Landscape
Longleaf Pine Planting
Longleaf Pine Main Image
Longleaf Pine Restoration
Longleaf Pine Tree Planter
Plant Trees Where They're Needed Most
Longleaf Pine Landscape
Longleaf Pine Planting

Plant Trees Where They're Needed Most

As the need for reforestation is global and ever-changing, we feature where trees are most needed now. This project is currently supporting Longleaf Pine Restoration. Learn more

With your help, we will:

  • Protect wildlife habitat and increase biodiversity
  • Restore essential watersheds for soil stability and erosion control
  • Sequester carbon in the biomass of the forests through climate stability
  • Longleaf pine forests are among the most biodiverse in North America and provide habitat for numerous threatened and endangered species. Longleaf pine forests are well-adapted to a warming climate as longleaf pine is a resilient species that is fire-dependent, drought-tolerant, and long-lived. Reforestation of longleaf pine ecosystems- to increase, maintain, and enhance the species- has been identified as a priority area within America's Longleaf Range Wide Conservation Plan. 🌲
  • Our longleaf pine reforestation project will restore habitats, control soil erosion, and sequester carbon in an effort to stabilize the climate in the area. Not only will wildlife benefit from the clean air and water provided by the planted trees, but the surrounding community will, too. This project will work with a variety of landowners whose responsible forest management and stewardship will only further increase the benefits for species residing on the lands. Some of the most notable species that will benefit from habitat restoration include gopher tortoises, red-cockaded woodpeckers, and eastern indigo snakes
  • A personalized tree certificate (see gallery) to say thanks for your donation. We'll also send you updates about our Longleaf Pine Restoration project, so you can track the impact your trees are having on the ground!
  • We always plant a mix of diverse, native species from local nurseries. This project is working to replenish longleaf forests, so the native species grown in the nurseries will mainly be longleaf pine, but also include shortleaf pine and loblolly pine.

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